TY - BOOK AU - Morrison, Gary R.,|cEd. D. TI - Designing effective instruction / Gary R. Morrison, Steven M. Ross, Jerrold E. Kemp ; with contributions from Howard K. Kalman SN - 9780470074268: PY - 2013/// CY - Hoboken, N.J. : : PB - J. Wiley,, KW - Instructional systems|xDesign Curriculum planning N1 - Includes bibliographical references and index ER -